“Russia Today” will tell about the marketing of cultural projects

Chief editor of cultural projects of “Russia Today” Ria.ru Anna Kocharova will take part in the “Marketing of cultural projects: the search of an actual language. Does culture need marketing?” panel discussion of the V St. Petersburg International Cultural Forum. The panel discussion with the Minister of Culture of the Russian Federation Vladimir Medinsky and the special representative of the President of the Russian Federation on cultural cooperation of the Presidential Administration Mikhail Shvydkoi will take place on December 2. In her speech Kocharova will tell about using new technologies and optimal formats of promoting cultural projects in digital media on the example of successful projects of Ria.ru: “Museums change the world”, “Cinema map of Moscow”, “Costumes of a la Bakst”, “Secrets of the Hedgehog in the Fog” and others.


“For us it’s very important to tell the wide audience about culture. Depending on the topic we choose different ways of spreading information. Our experience shows that we are on the right path: all projects find support with the audience and are rather popular”, - said Anna Kocharova, chief editor of ria.ru.


Ria News is a flag information resource of the “Russia Today” media group. The “Ria News” agency – ria.ru – is the most recognized information agency in Russia and the source of information of most of the web-sites. More than 2 million people visit the website every day, which makes it one of the leading news websites in the Russian web. The correspondent network of the agency includes about 90 cities of the world. Ria News of the “Russia Today” agency complements the line of information resources of the group, which also includes: Prime, R-Sport, RIA Real Estate, RIA Rating, InoSmi, Social navigator.