Participants of the Cultural Forum discussed why artists and state officials need mass media

Mediation of press between the state and culture as well as reflecting art projects in the press, were discussed at the “Mass communications” section of the V St. Petersburg International Cultural Forum.


According to the moderator of the “Role of printed media as a bridge between the state and culture” Mikhail Shvydkoi, relations between press and culture are defined be the difference of their objectives.


“Press has completely different objectives in terms of culture. And certainly press can be the bridge between the sate and culture, though it can be a barrier as well. Or it can play no role at all. Often press and culture have different aims. That is connected with the social demand: the press tells about what’s interesting for the society, usually what is of interest for housewives. The position of culture is that on the one hand we need to find a relatively harmonious path of development, and on the other had we need to contain the animal in man. Culture keeps the humanity from a terrible explosion, from social cataclysms”, - said Shvydkoi.


According to theatre critic Olga Egoshina, the main reason for conflicts between culture and society is the shrinking information space.


“Today the space of freedom is shrinking: many newspapers cease to exist, professional researchers and art-critics no longer express their opinions. Most of the people go to social networks because they don’t have a professional platform for voicing their views. I believe that most conflicts, which occur because of misunderstandings between the art and the society, occur only because the role of the moderator has been lost. Moderator, who would serve as the bridge between the avant-garde and traditional values”, - said Egoshina.


Zelfira Tregulova, general director of the Tretyakov gallery, supported this concept. She believes that directors and artists have to organize cultural events to interest the press themselves.


“It is extremely important for theatre directors and movie directors to put a certain message into their works, something that will make people come, think and rise above. The primary task of journalists is to find the right language and the right presentation, to make the project easy to understand and to present the message in a bright, visual and laconic language”, - said Tregulova.



At the end of the discussion Mikhail Gusman, first deputy general director of ITAR-TASS, emphasized that the government, culture and press serve the society, which means, that people – for whom the government, the press and the culture operate – have to be the foundation of this triangle.