Vice-president of IMAX: Russian cinema has great outstanding potential and great ambitions

On December 1 leading experts in the sphere of cinema discussed the prospects of Russian cinema on the global level at the “Lenfilm” studio. After the conference the “Glavkino” studio, the “Lenfilm” studio and the Russian-Chinese fund for development of culture and education signed an agreement on the creation of a Chinese remake of the famous Soviet “Amphibious Man” movie.

 

 

“Russian cinema has great potential and ambitions for creating incredible movies with limited financing”, -said John Schreiner, senior vice-president of IMAX on business development in Russia, CIS, India, Southeast Asia and Middle East. The expert delivered a speech at the first part of the “Russian cinema as viewed by foreigners” conference, which was dedicated to the film industry.

 

Schreiner also pointed out that in order to achieve success in the world Russia should look for the right distribution partner and follow a well thought-out strategy. “For successful distribution Russia should consider the global scale of the audience to be to the liking of the foreign viewer. Use blockbusters and famous projects as the basis”, - said Schreiner.

 

The general secretary of FIPRESCI Klaus Eder disagreed. He believes that copying successful works isn’t the best way, because in that case Russia would lose the unique spirit of its cinema. “I don’t care how many tickets were sold. The important thing is to reach the viewer”, - said Eder.

 

An agreement on remaking the famous Soviet “Amphibious Man” film was signed after the conference as part of the V St. Petersburg International Cultural Forum. The agreement was signed by the head of the executive board of “Lenfilm” Fedor Bondarchuk, general director of “Glavkino” Vladislav Melnikov and the head of the Russian-Chinese fund for the development of culture and education of the Ministry of Culture of the People’s Republic of China Cui Shan. The start of the project is planned for 2017.