Antonio Geusa: Art is not the number of likes

Business Venue of the V St. Petersburg International Cultural Forum gathered experts in the sphere of «digitalization» of culture and art as part of a special project – a series of lectures «Culture 2.0». The key topic of the discussion named «New technologies – new cultural experience» was impact of innovative technologies on the process of creation of new products and interaction with public.


«What is the achievement of technological progress? When does technology stop being amusement and become art? When does the audience start to influence works of an artist? Today we have to find answers to these and other questions», — opened the discussion a TV host Alexander Malich.


During the discussion the experts gave their answers to the question that concerns many today: can Internet videos be considered as art?



«Pressing a button and showing a home video can be called art if it is done by a creative person that puts a concrete meaning in their work. Art is an artist’s special sight of the world which is transferred to us through their works. Only professionals can create pieces of art. What differentiates a user of technologies and creator? Creative person combines relevant knowledge, taste and choice of how they see the world around; a user doesn’t possess such a combination. Art is not the number of likes. Learning art is an attempt to understand more than your eyes can see. The process is more important for me than the product. In this case art is a process», — shared his opinion an independent tutor, media-art expert Antonio Geusa.


The art of new technologies includes the work of artists and technical specialists, who can also be called creators, because they create their own vision of a certain technology.


«Possessing a technology gives an artist new possibilities of implementing their ideas. Technology is a medium of an artist-technician», — says the PR director of the «Sila Sveta» company Natalya Fuks.


The speakers also discussed problems of identification of authorship in interdisciplinary projects, divided modern artists into three groups (artist-philosophers, artist-directors and artists possessing technology and being creators at the same time) and specified the term «media poetry».


«Media poetry is a laboratory of language where the whole set of technologies available to the artist is used», — said a media poet, co-founder of the « Machine Libertine» band Natalya Fyodorova.